MY ROLE Senior Experience Designer • Lead a team of 4-6 experience designers, art directors, & copy writers • Help orchestra hands on workshops with stakeholders & clients • Research and analyze successful budgeting and savings apps • Concept and ideate to create the best possible online bank experience • Wireframe, prototype, and execute design decisions
SUCCESS Winter of 2017 the new Spending & Budgeting features went live on Bank of America. It can be accessed from a users account page. Hopefully in 2018 the savings portion will also become a reality.
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CHALLENGE Introduce On-the-Go-Ordering, customer “favorites”, and increase enrollment in DD Perks loyalty program.
MY ROLE Senior Experience Designer • Research and analyze successful online ordering food and beverage apps • Evaluate and improve overall user flows • Implement revised UI designs
SUCCESS Together the team of we 5 re-designed the entire app experience in 6 weeks. Which included integrating all new offerings, designed 250+ screens, annotations, custom illustrations and interactions.
BACKGROUND Kendra Scott, a jewelry store chain founded in Austin Texas, and has a cult like following with dreams of expanding to the northeast and beyond. The stores are iconic, the customer service is exceptional, and their community involvement separates from competitors. Over the past few years Kendra Scott has seen substantial growth.
CHALLENGE Bring the customer service and experience In-store to the online shopping experience and ultimately increase online sales.
MY ROLE Lead Experience Designer • To co-lead the pitch, and win, with the lead art director • Manage UX and visual designer
Phase 1: Quick Fixes. Access the site navigation and architecture and make simple immediate improvements. It was clear that there was no simple intuitive path to purchase. Additionally, the backend platform was unable to handle the high volume of site visitors and sales, causing delays and even site crashes.
Phase 2: Digging deeper. We wanted to discover who is a "Kendra Scott Girl"? We identified 2 primary types of shoppers. With this knowledge we suggesting a new strategic approach that would highlight the diversity of shoppers, the quality of the jewelry, the philanthropic efforts, and the ability to to create customize personal pieces (online and instore). Starting with a complete new homepage experience and visual design that integrated real "girls" and ways they actually wear the jewelry. All while simultaneously partnering closely with technology to ensure a smooth migration to DemandWare.
SUCCESS Audiences responded well to new designs, traffic is up, sales increases, and the brand is continuing to grow.
Change the perception of Memorial Sloan Kettering by introducing a bold new innovative campaign unlike any other hospital in the country.
This new campaign would focus specifically on connecting with people on both a rational, and emotional level.
Completely re-design of mskcc.org with a refreshed perspective and more focus on the patient experience. Improve overall usability and better cater content to all audience types.
Along with building overall credibility as a leading cancer resource for patients, caregivers, research scientists and physicians.
Began with over 70 stakeholder interviews, and competitive research for 10 national hospitals.
Collaborative work sessions lead to the development of 7 personas & 3 complete user journeys.
Worked closely with Content Strategy to overall the site and understand thousands of pages of complex content. After lots of re-organized and re-structuring a more user friendly an intuitive experience was established.
Responsive and interactive wireframes were designed and developed into full comps. Full library of Drupal assets we created.
On-going usability tests, through usertesting.com, were performed and an iterative agile process allowed for constant site improvements.
CHALLENGE Improve overall brand experience and migrate e-commerce website onto DemandWare.MY ROLE Lead Experience Designer • Conduct workshops with clients • Evaluate and recommend overall site changes • Create wireframes based off of DemandWare functions and features • Work closely with Art Director to implement improved site experience • Focus on improving mobile shopping experience
SUCCESS MZ Wallace successfully re-launched in early winter of 2016, just in time for the holidays. The new site allowed for easy of shopping on both desktop and mobile. The new DemandWare platform also allows for easy product management and business scalability for the future.
Find an Financial Advisor
CHALLENGE Make finding Financial Advisor a personalized experience to appeal to a younger audience and gain new customers.
MY ROLE Senior Experience Designer • Sketch flows and wireframes • Design key screens to showcase new experience
SUCCESS Together the team of 2 experience designers we re-imagined how finding an FA could be a more enjoyable and meaningful experience. Drawing inspiration from dating websites and "mad lib" format experiences we completely re-envisioned how someone might be matched with an FA. The goal was to get past the surface level and try to match people with advisors they could honest and truly relate to. Thus attracting a younger demographic and increasing membership base.